“So when Krogwrath McKillington Clark applies for a job you know that baby’s going straight to the top.”Īs more scenarios are envisioned, the ad introduces viewers to several adorable cherubs sporting dramatic black face paint that makes them appear to be mini members of some musical act that falls somewhere between KISS and the latest Swedish Black Death Metal group on the scare spectrum. “Did you know employers can attach their biases to names on resumes?” the narrator informs us as an executive looks over a candidate’s CV. On a scroll, sample names delivered in a medieval-looking typeface include Killery Killface, Doctor MurderBones, Zorglom the Destroyer and Hellface Meathammer. He goes on to explain how parents can simply go to and enter text into a few fields to bestow their baby with a moniker that’s sure to pave a path to glory. The soundtrack is calming music accompanied by the low growl of a narrator. The spot begins with a clip of a new mother bonding with her newborn in a pastoral setting and then transitions into scenes of former babies approaching adulthood and facing important real-life situations, such as job interviews. “So we designed an interactive baby-naming website, and generated a list of baby names approved by metal experts that anyone can choose from.” “Naming a human is really hard, we thought Liquid Death could help people give their baby a more badass name that instills confidence,” said David Littlejohn, co-founder and chief creative director at Humanaut. So, in the video, Liquid Death, a water brand whose differentiation point is a Heavy Metal aesthetic and tagline of ‘Murder Your Thirst,’ decided to get in on the action and make baby names central to its creative in the humorous 90-second spot, which is linked to a microsite. The work debuted online Thursday, September 3rd.Įxpectant parents can turn to the Internet to peruse plenty of sites that help choose the perfect name for their child, and why shouldn’t they? Studies show that a person’s name has the power to influence every aspect of their life from relationships to career success. Humanaut has created ‘Killer Baby Namer,’ a new video-based marketing campaign for Liquid Death Mountain Water that is sure to become the biggest viral hit of fall 2020.
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